Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from

Description: Wired for Story by Lisa Cron "This guide reveals how writers can take advantage of the brains hard-wired responses to story to captivate their readers minds through each plot element"--Provided by publisher. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers brains and captivate them through each plot element.This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readersbrains and captivate them through each plot element.Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets-and its a game-changer for anyone who has ever set pen to paper.The vast majority of writing advice focuses on "writing well" as if it were the same as telling a great story. This is exactly where many aspiring writers fail-they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do- ignite the brains hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose wont hold anyones interest.Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now. Notes Explains how readers can take advantage of the brains hard-wired responses to create addicting stories. Author Biography LISA CRON has worked as a literary agent, a TV producer, and a story consultant for Warner Brothers, the William Morris Agency, and many others. She is a frequent speaker at writers conferences, and a story coach for writers, educators, and journalists. She teaches in the UCLA Extension Writers Program, is on the faculty of the School of Visual Arts MFA in Visual Narrative Program, and is the author of Wired for Story. She splits her time between Santa Monica, California, and New York, New York. Table of Contents Introduction1 HOW TO HOOK THE READER COGNITIVE SECRET: We think in story, which allows us to envision the future.STORY SECRET: From the very first sentence, the reader must want to know what happens next.2 HOW TO ZERO IN ON YOUR POINT COGNITIVE SECRET: When the brain focuses its full attention on something, it filters out all unnecessary information.STORY SECRET: To hold the brains attention, everything in a story must be there on a need-to-know basis. 3 ILL FEEL WHAT HES FEELING COGNITIVE SECRET: Emotion determines the meaning of everything—if were not feeling, were not conscious. STORY SECRET: All story is emotion based—if were not feeling, were not reading.4 WHAT DOES YOUR PROTAGONIST REALLY WANT? COGNITIVE SECRET: Everything we do is goal directed, and our biggest goal is figuring out everyone elses agenda, the better to achieve our own.STORY SECRET: A protagonist without a clear goal has nothing to figure out and nowhere to go.5 DIGGING UP YOUR PROTAGONISTS INNER ISSUE COGNITIVE SECRET: We see the world not as it is, but as we believe it to be. STORY SECRET: You must know precisely when, and why, your protagonists worldview was knocked out of alignment.6 THE STORY IS IN THE SPECIFICS COGNITIVE SECRET: We dont think in the abstract; we think in specific images. STORY SECRET: Anything conceptual, abstract, or general must be made tangible in the protagonists specific struggle.7 COURTING CONFLICT, THE AGENT OF CHANGE COGNITIVE SECRET: The brain is wired to stubbornly resist change, even good change.STORY SECRET: Story is about change, which results only from unavoidable conflict.8 CAUSE AND EFFECT COGNITIVE SECRET: From birth, our brains primary goal is to make causal connections—if this, then that.STORY SECRET:A story follows a cause-and-effect trajectory from start to finish.9 WHAT CAN GO WRONG, MUST GO WRONG—AND THEN SOME COGNITIVE SECRET: The brain uses stories to simulate how we might navigate difficult situations in the future.STORY SECRET: A storys job is to put the protagonist through tests that, even in her wildest dreams, she doesnt think she can pass.10 THE ROAD FROM SETUP TO PAY OFFCOGNITIVE SECRET: Since the brain abhors randomness, its always converting raw data into meaningful patterns, the better to anticipate what might happen next.STORY SECRET: Readers are always on the lookout for patterns; to your reader, everything is either a setup, a payoff, or the road in between.11 MEANWHILE, BACK AT THE RANCHCOGNITIVE SECRET: The brain summons past memories to evaluate whats happening in the moment in order to make sense of it.STORY SECRET: Foreshadowing, flashbacks, and subplots must instantly give readers insight into whats happening in the main storyline, even if the meaning shifts as the story unfolds.12 THE WRITERS BRAIN ON STORYCOGNITIVE SECRET: It takes long-term, conscious effort to hone a skill before the brain assigns it to the cognitive unconscious. STORY SECRET: Theres no writing; theres only rewriting. Endnotes Acknowledgments About the Author Index Review "We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way."—Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara"Story guru Lisa Cron unlocked my last novel for me over lunch, but if you cant have her by your side when youre wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, its as essential to any writer as a laptop, and much more fun." —Caroline Leavitt, author of New York Times best seller Pictures of You"Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories."—Elizabeth Lyon, author of Manuscript Makeover "As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful."—Murray Nossel, PhD, founder of Narativ Inc. "Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints."—David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain Excerpt from Book I find that most people know what a story is until they sit down to write one. --Flannery OConnor In the second it takes you to read this sentence, your senses are showering you with over 11,000,000 pieces of information. Your conscious mind is capable of registering about forty of them. And when it comes to actually paying attention? On a good day, you can process seven bits of data at a time. On a bad day, five.(1) On one of those days? More like minus three. And yet, youre not only making your way in a complex world just fine, youre preparing to write a story about someone navigating a world of your creation. So how important can any of those other 10,999,960 bits of information really be? Very, as it turns out--which is why, although we dont register them consciously, our brain is busy noting, analyzing, and deciding whether theyre something irrelevant (like the fact that the sky is still blue) or something we need to pay attention to (like the sound of a horn blaring as we meander across the street, lost in thought about the hunky guy who just moved in next door). Whats your brains criterion for either leaving you in peace to daydream or demanding your immediate and total attention? Its simple. Your brain, along with every other living organism down to the humble amoeba, has one main goal: survival. Your subconscious brain--which neuroscientists refer to as the adaptive or cognitive unconscious--is a finely tuned instrument, instantly aware of what matters, what doesnt, why, and, hopefully, what you should do about it.(2) It knows you dont have the time to think, "Gee, whats that loud noise? Oh, its a horn honking; it must be coming from that great big SUV thats barreling straight at me. The driver was probably texting and didnt notice me until it was too late to stop. Maybe I should get out of the--" Splat. And so, to keep us from ending up as road kill, our brain devised a method of sifting through and interpreting all that information much, much faster than our slowpoke conscious mind is capable of. Although for most other animals that sort of innate reflex is where evolution called it a day, thus relegating their reactions to what neuroscientists aptly refer to as zombie systems, we humans got a little something extra.(3) Our brain developed a way to consciously navigate information so that, provided we have the time, we can decide on our own what to do next. Story. Heres how neuroscientist Antonio Damasio sums it up: "The problem of how to make all this wisdom understandable, transmissible, persuasive, enforceable--in a word, of how to make it stick--was faced and a solution found. Storytelling was the solution--storytelling is something brains do, naturally and implicitly. . . . [I]t should be no surprise that it pervades the entire fabric of human societies and cultures."(4) We think in story. Its hardwired in our brain. Its how we make strategic sense of the otherwise overwhelming world around us. Simply put, the brain constantly seeks meaning from all the input thrown at it, yanks out whats important for our survival on a need-to-know basis, and tells us a story about it, based on what it knows of our past experience with it, how we feel about it, and how it might affect us. Rather than recording everything on a first come, first served basis, our brain casts us as "the protagonist" and then edits our experience with cinema-like precision, creating logical interrelations, mapping connections between memories, ideas, and events for future reference.(5) Story is the language of experience, whether its ours, someone elses, or that of fictional characters. Other peoples stories are as important as the stories we tell ourselves. Because if all we ever had to go on was our own experience, we wouldnt make it out of onesies. Now for the really important question--what does all this mean for us writers? It means that we can now decode what the brain (aka the reader) is really looking for in every story, beginning with the two key concepts that underlie all the cognitive secrets in this book: 1. Neuroscientists believe the reason our already overloaded brain devotes so much precious time and space to allowing us to get lost in a story is that without stories, wed be toast. Stories allow us to simulate intense experiences without actually having to live through them. This was a matter of life and death back in the Stone Age, when if you waited for experience to teach you that the rustling in the bushes was actually a lion looking for lunch, youd end up the main course. Its even more crucial now, because once we mastered the physical world, our brain evolved to tackle something far trickier: the social realm. Story evolved as a way to explore our own mind and the minds of others, as a sort of dress rehearsal for the future.(6) As a result, story helps us survive not only in the life-and-death physical sense but also in a life-well-lived social sense. Renowned cognitive scientist and Harvard professor Steven Pinker explains our need for story this way: Fictional narratives supply us with a mental catalogue of the fatal conundrums we might face someday and the outcomes of strategies we could deploy in them. What are the options if I were to suspect that my uncle killed my father, took his position, and married my mother? If my hapless older brother got no respect in the family, are there circumstances that might lead him to betray me? Whats the worst that could happen if I were seduced by a client while my wife and daughter were away for the weekend? Whats the worst that could happen if I had an affair to spice up my boring life as the wife of a country doctor? How can I avoid a suicidal confrontation with raiders who want my land today without looking like a coward and thereby ceding it to them tomorrow? The answers are to be found in any bookstore or any video store. The clich Details ISBN1607742454 Author Lisa Cron Year 2012 ISBN-10 1607742454 ISBN-13 9781607742456 Format Paperback Imprint Ten Speed Press Subtitle The Writers Guide to Using Brain Science to Hook Readers from the Very First Sentence Country of Publication United States Media Book DEWEY 808.3 Short Title WIRED FOR STORY Language English Publisher Random House USA Inc Place of Publication Berkeley UK Release Date 2012-07-10 Pages 272 Publication Date 2012-07-10 AU Release Date 2012-07-10 NZ Release Date 2012-07-10 US Release Date 2012-07-10 Illustrations ONE COLOR Birth 1938 Affiliation Royal Military Academy Sandhurst, UK Position Author Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:145100892;

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