The Person in Personalisation: The Story Of How Marketing's Most Treasured Posse

Description: FREE SHIPPING UK WIDE The Person in Personalisation by David Mannheim As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change.We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money.Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what its supposed to be, and what it means in the future for brands, great and small. Maybe even yours.This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. Thats how it is written.The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do. FORMAT Hardcover CONDITION Brand New Author Biography David Mannheim has worked in the digital marketing industry for more than 15 years. As a prolific voice in the experimentation, optimisation and personalisation communities, he has worked alongside several of the UKs biggest retailers. He founded User Conversion, a conversion rate optimisation consultancy at the age of 28 which was successfully acquired. Since then, he has begun to kickstart his second venture, a platform that helps retailers identify the intent of their audience: Made With Intent.However, his book is about personalisation so it makes sense to be personal. Getting up close with David, outside of the optimisation industry, and in no particular order of preference, he occasionally swears, doesnt drink, and exercises rarely because he is busy being a husband, father of two, and watching all of the Disney films. He lives in sunny Southport by the beach, a town full of care homes and chippies. This is his first and last book – some would call this an exclusive. His opinions, often written in the third person for no apparent reason, are nothing but his own reductive, pessimistic, yet equally hilarious thoughts. Details ISBN1839526793 Author David Mannheim Pages 256 Publisher The Self-Publishing Partnership Ltd Year 2023 ISBN-13 9781839526794 Format Hardcover Publication Date 2023-08-29 Imprint Brown Dog Books Subtitle The Story Of How Marketings Most Treasured Possession Became Anything but Personal Country of Publication United Kingdom Audience General UK Release Date 2023-08-29 DEWEY 658.812 ISBN-10 1839526793 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:157854063;

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End Time: 2024-12-17T04:02:09.000Z

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