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Logo Modernism 9783836545303 Jens Muller - Free Tracked Delivery

Description: Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Logo Modernism Free UK delivery on this item. This brand new item is available with free UK delivery with Royal Mail tracked services. Please note that the price advertised is as low as we can go, we do not accept offers. Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Product Details ISBN 9783836545303 Format Hardback Author Jens Muller Publisher Taschen GmbH Length 26.100 cm Width 38.600 cm Depth 5.100 cm Weight 3.5540 kg

Price: 42.2 GBP

Location: Eastbourne, East Sussex

End Time: 2024-11-30T11:32:45.000Z

Shipping Cost: 51.83 GBP

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Logo Modernism 9783836545303 Jens Muller - Free Tracked Delivery

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Return postage will be paid by: Buyer

Returns Accepted: Returns Accepted

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Country/Region of Manufacture: Italy

Item Length: 26.1 cm

Subject Area: Country

Item Height: 372 mm

Item Width: 246 mm

Author: Jens Muller, R. Roger Remington

Publication Name: Logo Modernism

Format: Hardcover

Language: English, French, German

Publisher: Taschen Gmbh

Publication Year: 2021

Type: Reference

Item Weight: 3588 g

Number of Pages: 432 Pages

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