Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brand Choice: Revealing Customers' Unconscious-Automatic And Strategic Thinking ProcessesISBN13:9781349523573ISBN10:1349523577Author:Trappey, Randolph J. (Author), Woodside, A. (Author)Description:Customers Use Mental Short Cuts And They Get Into Ruts When Making Product And Brand Choices Brand Choice Provides The Tools That Reveal Customers' Automatic Thoughts And How Such Thoughts Accurately Forecast Brand Choice Strategic Thinking By Customers Includes Their Focusing Attention And Introspectively Telling About How, When, Where, And Why They Buy And Use Brands And Products For Learning Customers' Strategic Thinking, This Book Advocates In Situ Use Of The Long Interview Method Binding:Paperback, PaperbackPublisher:Palgrave MacMillanPublication Date:2004-11-23Weight:0 lbsDimensions:Number of Pages:258Language:English
Price: 113.48 USD
Location: USA
End Time: 2024-11-22T03:59:17.000Z
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Book Title: Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Item Length: 8.5in
Item Width: 5.5in
Author: RANDOLPH J. Trappey, A. Woodside
Format: Trade Paperback
Language: English
Topic: Marketing / General, Marketing / Research
Publisher: Palgrave Macmillan The Limited
Publication Year: 2004
Genre: Business & Economics
Item Weight: 12.3 Oz
Number of Pages: IX, 258 Pages
